Regular blogging can be a great way for fiction authors to engage with their audience, build a following, and promote their work. Here are some approaches to consider when starting a blog as a fiction author:

1. Define your goals: Before you start a blog, it's important to know what you want to achieve. Do you want to connect with readers? Build your author brand? Sell more books? Once you know your goals, you can tailor your blog content to achieve them.

2. Create a content plan: Plan out the topics and themes you want to cover in your blog, and create a content calendar to help you stay on track. Consider topics related to your books, the writing process, the publishing industry, and anything else that might be of interest to your readers.

3. Be consistent: Regular blogging requires consistency, whether it's once a week, twice a month, or whatever frequency you choose. Make a commitment to yourself and your readers to publish on a regular schedule.

4. Engage with your readers: Use your blog as a way to connect with your readers. Respond to comments, ask for feedback, and encourage discussion. This will help build a community around your writing and keep readers coming back.

5. Share your blog posts: Don't forget to share your blog posts on social media, your author website, and in your email newsletter. This will help get your content in front of more people and attract new readers.

6. Be authentic: Your blog is a reflection of you as an author, so be authentic and true to yourself. Share your writing journey, your struggles and successes, and anything else that makes you unique.

7. Provide value: Your readers are coming to your blog for a reason, so make sure you're providing value with each post. Whether it's entertainment, education, or inspiration, make sure your readers walk away feeling like they've gained something from your blog.

Remember, regular blogging takes time and effort, but it can be a powerful tool for building your author brand and engaging with your readers. With these approaches in mind, you can create a successful blog that helps you achieve your goals as an author.